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Daniela Neumann

Managing Director

Daniela joined Spun Gold TV having run channels, commissioning teams and produced and directed content in multiple genres in the UK and US.  At ITV she was Controller of Entertainment where she oversaw big hits like Dancing on Ice, I’m a Celebrity Get Me Out of Here, and Piers Morgan’s Life Stories. She also served as Commissioning Editor for ITV1 Factual.

Daniela also ran ITV2 and built it into one of the most successful channels in the UK. She devised the successful strategy to commission brand extensions such as Xtra Factor and I’m a Celebrity Get Me Out of Here Now, which has been copied by many channels around the world.  As Director of Programmes for Virgin, she ran Virgin 1, Bravo, Bravo 2 and Challenge.

Daniela started her career as a journalist before going on to produce and direct in all genres, including hit, long-running shows like Ibiza Uncovered, Airline, The Bill and Emmerdale.