Daniela is Managing Director of Spun Gold TV, bringing in the next breed of Spun Gold’s programming, overseeing expansion into new areas and genres and building the business strategy. As well as Controller Entertainment for ITV1, where she oversaw shows like Dancing on Ice, I’m a Celebrity, and Piers Morgan Life Stories, Daniela was also Commissioning Editor Factual ITV1.
Prior to this, Daniela was responsible for running ITV2 and was responsible for ITV2’s hugely successful strategy to devise brand extensions like Xtra Factor and I’m a Celebrity Get Me Out of Here Now, which built it into the most watched non terrestrial channel.
As Director of Programmes VMTV, Virgin 1, Bravo, Bravo 2 and Challenge, Daniela oversaw a successful rebrand of Virgin 1/Channel One and steered the channel to a change in strategy that doubled its audience size. Daniela started her career as a journalist before going on to produce and direct in all genres, including Ibiza Uncovered, Airline, The Bill and Emmerdale.